Windows 95 sold like hotcakes; seven million copies were bought in the first seven weeks alone. Bill Gates, still Microsoft CEO at the time, also reached deep into his marketing bag of tricks to make Windows 95 a success. The company is said to have spent a whopping US$12m just for the rights to use The Rolling Stones’ hit “Start Me Up”. Check out the promotional video below for a hit of nostalgia.
Microsoft flew TV star Jay Leno to the company’s campus in Redmond, Washington, to present the software to 2500 guests. In the UK, Microsoft bought the entire edition of The Times newspaper for the launch of Windows 95. The operating system’s enhancements included a new graphical user interface, complete with Start Menu, taskbar and minimise, maximise and close buttons on all Windows. These are things we take for granted now, but they were groundbreaking at the time. Windows 95 also added Plug & Play functionality, allowing easy connection of external devices, alongside new game and multimedia interfaces. Windows 95 also added the ability to run multiple programs simultaneously, in a feature known as pre-emptive multitasking. The new operating system boosted hardware sales and advanced the development of 32-bit programs, making longer file names possible. Windows 95 is synonymous with Internet Explorer, but Microsoft’s web browser wasn’t available until a few weeks later. Indeed, there was still plenty of criticism of Windows 95. IT exports criticised legacy issues concerning the DOS (Disk Operating System), as well as gaps in security and susceptibility to crashes. The now-infamous Blue Screen of Death (BSoD) was a common issue in Windows 95. However, despite the problems dampening some of the initial enthusiasm, Windows 95 continued to sell well. It wasn’t until the release of Windows XP in 2001 that we saw a true successor in terms of popularity. Want to try out Windows 95 again? Felix Rieseberg has made a version available to download for Windows, Linux and macOS. Don’t worry, this runs as a separate application, so you won’t have to give up your modern operating system! This story was originally published in German on our sister site, PC-Welt. Translation by Anyron Copeman.
