However, the RTX 2070 which releases on 17 October at £380 ($499) for the standard edition and £569 ($599) for the Founders edition, may be the one to change all of this. Take a look at our 1080 Ti vs 2080 Ti comparison right here. The starting prices of the 2080 and 2080Ti were even higher than the older Pascal series, which were by no means cheap. It also means that until you’re going to be gaming at 4k, spending the extra money on an RTX series card over the GTX 10 series doesn’t really make a whole lot of sense. The RTX 2070 is reasonably priced considering it is brand new technology and comes with an element of future proofing as you’re not going to have to replace it for at least 2 years. The real test will be the FPS it can produce when using a 2k resolution screen. It should be able to crush anything you can throw at it at 1080p, and we know it will struggle at 4k, but if it’s able to handle 2k screens reasonably it will become the card of choice for this current generation – outselling the 2080 and 2080 Ti on a large scale. Watch this space.